135. Apps And How They Can Help Grow Your Business

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Jarrod Robinson on Emerging Technologies and How Apps Can Help Grow Your Business

Jarrod Robinson is the founder of the online community, thepegeek.com. He has designed, developed and marketed over 60 mobile apps for Android and IOS and has a download of over half a million times. He’s also been very successful with recurring income businesses. He is a physical education teacher from country Victoria. He has a passion and enthusiasm for the role that emerging technologies play in teaching and learning. He was a featured guest in the Productive Insights Episode 79 on Crowd Thinking and how to use crowd thinking to launch your membership site. He’s definitely a man of many talents.

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Key Points and Insights

  • 2:15 – How Jarrod started his business
  • 3:37 – Have an audience that is related to your business
  • 6:45 – Learn from your mistakes
  • 7:08 – Build a product that solves problem
  • 8:19 – Why business owners should consider having an app for their business?
  • 12:13 – Apps work better for Business to Consumer businesses
  • 16:16 – iTunes is the world’s 3rd largest search engine
  • 18:28 – Where to go if you want to build an app for your business
  • 19:29 – Augmented Reality
  • 20:05 – Augmented Reality and the deceptive phase
  • 22:58 – Customer experience and it’s importance to business success
  • 24:14 – How to decide which app is right for you
  • 27:45 – Biggest mistake around integrating apps into your business
  • 29:21 – What apps offer that websites don’t
  • 31:19 – Key take aways and action steps

Apps vs Websites

  • Apps use geo tagging and GPS technology
  • Apps use motion sensors on the devices within which they reside
  • Apps reduce ‘friction to access’ in terms of customer experience – they can deliver a much more flexible and immediate experience to your audience

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