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056. Specific Strategies On High-Value Content Creation — With Dana Ditomaso from Kick Point
Ash RoyDec 7, 2015 1:31:01 PM2 min read

056. Specific Strategies On High-Value Content Creation — With Dana Ditomaso from Kick Point


Dana Ditomaso On Kick Point’s Specific Strategies For High-Value Content Creation

Dana Ditomaso is an expert in search engine optimization and content marketing, and she was introduced to me by Rand Fishkin. She’s a partner at Kick Point Marketing. She helps turnaround a lot of marketing BS into real strategies to grow your business. She specializes in helping clients make the most out of every marketing dollar, and a number one goal is to help you to achieve your business goals. She’s spoken at MOSCON, SearchLove, SearchFest, and a lot of other leading events relating to search and search engine optimization.

Key Points (Timestamps)

  • 00:46 — Intro and overview
  • 01:53 — Where Google is headed in terms of ranking SEO and content
  • 02:47 — Dana Ditomaso from Kick Point shares her view on content.
  • 03:14 — People often fail to do audience research before planning content.
  • 03:42 —Kick Point client case study
  • 05:47 — Google Now – your concierge to content
  • 08:57 — How content can improve the quality of your brand
  • 09:18 — A local tactic for digital strategies that Kick Point implements for client brand building
  • 10:14 — One useful business tool to get to know your local media and grow your brand
  • 11:23 — Advice for networking events
  • 11:56 — A good test to decide whether or not to publish content
  • 12:38 — How to overcome challenges with content creation
  • 13:09 — The content process Kick Point uses with clients
  • 14:12 — Dana Ditomaso shares her take on audio and video content.
  • 15:26 — To get comfortable with the content, you need to try different things.
  • 16:02 — How to repurpose your content
  • 16:42 — Should you be worried about repetition of content when repurposing video to audio?
  • 17:31 — Muck Rack’s value for businesses in countries outside the US
  • 18:20 — Ash’s key action items to improve your content
  • 19:39 — Does your city have a Media Tweet Up? It’s a great way to meet your local media!
  • 22:16 — Understand your audience and SOLVE problems with your content!
  • 23:02 — A simple content strategy you can use to create useful content
  • 23:17 — How you can get in touch with Dana Ditomaso from Kick Point
  • 23:49 — Wrap up and key takeaways
  • 25:18 — Related podcast episodes

Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!