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074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2)
Ash RoyApr 23, 2016 1:00:59 PM2 min read

074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2)


Darren Rowse Shares His Blogging Success Secrets (Part 2)

Darren Rowse is the founder of problogger.

He's one of the true pioneers of content marketing and was one of the first people in the world to use blogging as an authority-building tool.

Darren's mentored some of the world’s leading content marketers today.

I first heard about Darren from my blogging mentor Jon Morrow.

A few years ago, I had the honor of sharing the stage with him at Super Fast Business Live in Sydney, and later we enjoyed some really interesting conversations over dinner. 

He's the author of the Book Secrets to Blogging Your Way to a Six-Figure Income and has founded one of the most successful blogs in the world.


Resources Mentioned

Related Podcast Episodes

Key Points (Timestamps)

  • 00:26 – Intro and Overview
  • 01:31 – Darren Rowse‘s view on the importance of content completion
  • 02:42 – How hiring a proofreader helps in polishing your content
  • 03:11 – How to make your blog posts more substantial and valuable to readers
  • 04:46  – The benefits of adding visual appeal to make people stay longer on your blog posts
  • 06:18  – The secret emotional impact of adding images in blog posts as explained by Sonia Simone and Brian Clark (from CopyBlogger) 
  • 07:39 – Brian Clark‘s “imagine this” tip on creating an engaging introduction to a blog post
  • 08:21 – Darren Rowse talks about the difference between ‘external’ and ‘internal’ problems that readers face (and how to solve them). 
  • 09:44 – Demian Farnworth explains the importance of delivering the promise that your content makes (implicity or explicity). 
  • 10:36 – Darren Rowse on key challenges around content creation and how to solve them
  • 11:53 – How surveys help to resolve challenges on content creation with Darren Rowse
  • 13:06 – Darren Rowse explains how to create blogs that stand out from the cyber noise. 
  • 13:32 – Jeff Goin’s framework to finding a way to approach every niche
  • 15:49 – Ash Roy recaps Part 1 and Part 2 of the podcast and highlights key points.
  • 17:09 – Key action steps for listeners to create great content consistently
  • 19:48 – How to make use of your best post from Google Analytics to increase your email subscribers
  • 21:35 – Find out more about Darren Rowse at and
  • 22:16 – Visit the first part of this episode at 

Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!