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There are several business growth strategies out there such as market penetration, market development, etc. Some of those strategies assume you already have a product and some market share. But what if you’re a small business owner who’s just startin...
Do you need a mission statement for your business? Probably not.  Will it make a massive difference to your business growth trajectory? Heck yea! At Productive Insights we believe that every business needs to have a mission statement for a few reason...
I’ve been experimenting with various productivity hacks for the best part of three years now. Like a lot of other productivity enthusiasts I’ve been victim to “app obsession” and “device addiction”. Being mindful of my attitude to technology has help...
Have you ever wondered why the most successful professionals in your industry create more impactful content, land ideal clients easily, and ride off into the sunset?   They’ve mastered the art of productivity and effectiveness.   Back in the industri...
Ever noticed a parent kneeling down to talk to their toddler? That one gesture speaks volumes. It shows a level of care and empathy that can’t possibly be communicated while standing up, towering over that little soul. You could be standing there loo...
New Year’s Day brings with it a lot of hope and impetus. New Beginnings. New promises. New resolutions. But here’s the thing. You don’t have to wait for New Year’s Day to make a resolution. You don’t have to wait till New Year‘s day to start a new ha...
The Eisenhower Matrix As you head into the new year it might be worthwhile considering Eisenhower’s approach to task prioritization. This approach was made popular by Stephen Covey and later came to be known as the four quadrants approach.  The under...
The value of examining your assumptions Examining your assumptions is always useful because it forces you to examine the context you’re (subconsciously) imposing on the situation. But what’s even more valuable is this: the act of examining your under...
Minimum viable offer How do you know if you have a minimum viable offer? You know … an offer you can build a successful business around? There’s a ton of literature out there which talks about how to create a minimum viable product. It’s referred to ...
Problem solving techniques (a 5 step process) How do you go about solving a problem effectively? There are five key steps in solving a problem Defining the problem You need to define the problem clearly BEFORE you jump into solution mode. One of the ...

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